About TuneClub
Our Journey, Our Vision
Where it All Started
TuneClub was born from a simple realisation: musicians learn best – and are more likely to stick with it – when they have clear goals and a supportive community.
After our founder arrived at a festival workshop feeling totally unprepared, he asked: “What if there were a platform that helped me practice before I got here?”
That lightbulb moment sparked TuneClub.
What We Do
Couch to 5 Tunes for Beginners
Like Couch to 5k for running, our approach helps beginners master five key tunes or songs so they can join a low/no pressure supportive session with their fellow learners.
Features for More Experienced Musicians
Intermediate and advanced players get practice analytics, AI feedback, and next-level tunes and songs so you can keep pushing your boundaries, celebrate milestones, and connect with fellow musicians.
Our Drivers
Purposeful Practice
Setting tangible goals that keep musicians motivated.
Emotional Connection
Showcasing the stories behind the music, making learning more than just the notes.
Shared Experiences & Camaraderie
Connecting learners and creators in a supportive space - both on and off line.
Gameification & Tech
Points, challenges, and AI-based feedback to keep learning fun and interactive.
Where We’re Headed
We aim to grow TuneClub in the Following Stages
Stage 1
First test our phygital concept at our own festival—The Sugarloaf Sessions—to refine the approach.
Stage 2
Test and improve digital learning experiences, masterclasses, interactive concerts, and new genres in our second The Sugarloaf Sessions festival.
Stage 3
Partner with music festivals and experiences that cater to learners worldwide to bring TuneClub’s tools to a larger audience.
Stage 4
Launch an open marketplace where creators from all backgrounds can create, host, and sell their own learning experiences.
A Call to All Creators!
We know TuneClub’s success depends on amazing creators like you launching exciting experiences for learners. We’re striving to reach Stage 4—our open marketplace—as soon as we can.
We’re constantly evolving, and you’re input and feedback guides our path.
What features would help you host workshops, jam sessions, or even full festivals? Tell us, and let’s build it together!
